We Love Our City Campaign

The Crossroads "We Love Our City" Campaign seeks to show the love to our community throughout the year with different events. From Thanksgiving through Christmas, we're happy to help people with our Always Give Thanks programs.

Crossroads Giving Tree


Tara and Kayla decorate the Giving Tree at Crossroads

80 Crossroads volunteers spent Sunday afternoon wrapping over 800 gifts for 270 children from Fitchburg, Ayer, and Shirley. In September, letters were sent home through local schools, daycares, and the YMCA, looking to identify families in need. Volunteers compiled gift requests to help make the holidays special.

Organized by Kayla Johnson and Tara Perry, the Crossroads Giving Tree hopes to help over 400 children Christmas 2020. “The goal is the kids feel loved at Christmas,” Johnson said, reflecting on why she felt to start this community outreach. “So that no one in our community goes without,” added Perry.

“This is giving; this is what Christmas is all about. By our actions, we’re showing the love of Jesus,” said Outreach Pastor Steve Pare, addressing the crowd of volunteer gift-wrappers.


Thanksgiving Baskets

Volunteers prepare Turkey Baskets for families in need.

Over 100 families in need had a full table this Thanksgiving thanks to Crossroads Community Church. With the help of their major sponsors, Walmart in Leominster and Lunenburg, NewVue Communities, and several other local businesses, Crossroads
organized a community assistance campaign called “Always Give Thanks.”

The 100 families arrived at the church on Saturday, 11/23, to pick up their basket. Each contained a 14-20 lbs turkey from Market
Basket, 7 sides, rolls, and a pie. These Thanksgiving dinners will be prepared and enjoyed at home or with family.

The families were recommended by their local school PTOs, guidance counselors, and school social workers. Several Thanksgiving baskets have also been designated for veterans
and their families.

Why We Do This

Crossroads likes to focus on projects that help kids, single parent families, and widows. Bryan Tomes, the Founding Pastor at Crossroads, believes in an “Attitude of Gratitude.” Crossroads motto is “A Changed Life Changes Lives,” which means that once one person has encountered the love of God personally, their life can change dramatically for the better. Then, they will share that love through service and giving to others. By doing this, an entire family or even a whole community can experience a major transformative change.

“It is better to give than receive,” said Executive Pastor Roberto Cespedes, who oversees the Community Projects at Crossroads. “It makes what we do for the kingdom of God personal. We want to be a blessing to other people.”


Always Give Thanks Partners

Our Partners make what we do possible. By helping provide volunteers and funding, they make it possible for us to show Fitchburg love on the scale that we do.

Cornerstone Partners


Walmart in Leominster and Lunenburg

NewVue Communities

Contributing Partners


Compassion Massage: Theraputic Massage located in Leominster and Westford

County Pump & Suppy, Inc.Water Well and Pump Installation & repair

4th Generation Electric: Electrical contracting service for the residential and commercial market

Smokestack Roasters: Coffee Roasters in Lunenburg

 Become a partner


If you are an organization or business that would like to support us financially, by offering supplies, or sending a team of volunteers, please email our Project leader, Adrian Gates, at

Our 2019 WeLOC Project day was fantastic. We painted big murals, repaired the bath house at Coolidge Park, cleaned up parks, and helped out downtown! Our favorite project might be  the outdoor classroom we built at Memorial Middle School. Watch the video and stay tuned for 2020.

Past Projects

Find even more stories and before-and-after videos on our YouTube playlist by clicking here.

History of We Love Our City:

In 2011, we wanted to show our city the love of Christ. We trucked supplies and power tools to a rundown area of Fitchburg and cleaned it up.  Fences were mended, trees were removed, lots were landscaped, and trash was cleared out.  It made a huge impact in the lives of the people of Fitchburg. The highlight was the construction of public gardens at Longsjo Middle School.

In 2013, we cleaned up, rebuilt or painted 23 sites in the Elm St area of the city. Check out our extensive photo gallery on Facebook. This time, in addition to cleaning residential areas, we also cleaned both the Green Street and Elm Street parks. We accepted the offer to paint an inspirational mural on Crescent Street. We hope this will provide a visual reminder of the beauty Fitchburg holds.

Volunteers strip and paint 459 Main St

In 2014, over 300 volunteers from Crossroads Community Church joined with us to beautify the downtown area at over 23 project locations, including the Gazebo on the Upper Common, the Art Wall and the Fitchburg Public Library. See pictures of the event on our Facebook page or read about the coverage of the event by the Sentinel&Enterprise

2015 was a monumental year - The first with both Spring and Fall project days! In the spring, we worked on over 30 different project sites, from simple projects like picking up trash and cleaning up lots to complicated construction, like our signature project to paint the rusted building on the corner of Main Street and Putnam. This 3 story complex had become rusted with paint chipping, which is not the inviting vision we all hope for our downtown. Now the block has a new fresh feel, paving the way for new things on Main Street.

In the fall, we partnered with our friends at the Fitchburg CDC (Now known as NewVue Communities) and Reimagine North of Main to tear down the condemned "Funtasia" playground, secure some abandoned buildings on Academy Street, and clean up the public gardens at Longsjo Middle School. We also clean up the playground at Crocker elementary School alongside the PTO and staff.

Volunteers for the 2015 Serve Day

2016 and 2017 saw a whole new phase in our We Love Our City Campaign! We reached out to new neighborhoods, like Cleghorn and West Fitchbrug, parks across the city, downtown and north of Main St. Watch this video showing the highlights, including signature projects at Reingold Elementary School!

Despite a little bit of rain, our 2018 WeLOC Project day was fantastic. We visited more public parks and spaces than in any prior year! Plus we got to continue our work with Reingold Elementary to continue their renovations and to work on the playground. For more, check out the Sentinel and Enterprise article covering the day by clicking here.

Learn more about our signature projects from all our WeLOC Fitchburg Project Days below. 


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